Victoria Security: top scores across the board.
A 20-page website for a Wirral security company, built to win trust, rank in every area they cover and turn visitors into quote requests.
The brief
Victoria Security Solutions is a Wirral security company providing SIA-licensed door supervision, manned guarding, event security and stewarding across the North West, North Wales and London.
They needed a website that would win trust fast, show up when people search for security in the towns they cover, and make it easy to ask for a quote at any hour.
- 20 pages, including 7 local area pages and 5 expert guides
- Trust first: licensing, vetting and training shown in the first scroll
- Real photos from their own events, not stock images
- Quote, call and WhatsApp on every page
- Built for Google and AI search from day one
What Victoria Security said
“Transparent throughout, very helpful and knew exactly what we wanted after a short conversation. Highly HIGHLY recommend”
Top scores across the board
Tested with Google Lighthouse, the tool behind Google PageSpeed Insights, on 20 October 2026.
Until content appears on desktop
Layout shift: nothing jumps around while the page loads
Best practice score on every page tested
Fast on every phone
Google uses page speed as a ranking signal, and visitors leave slow pages.
| Homepage | Mobile | Desktop | Google target |
|---|---|---|---|
| First content shown | 1.4s | 0.4s | under 1.8s |
| Main image loaded | 2.5s | 0.6s | under 2.5s |
| Layout shift | 0 | 0 | under 0.1 |
| Blocking time | 0ms | 0ms | under 200ms |
Mobile tests simulate a mid-range phone on a slow 4G connection.
- Every photo converted to modern WebP, in several sizes so phones download small versions
- Images below the fold load only as you scroll
- Fonts hosted on the site and trimmed to about 110 KB
- No heavy page builder, plugins or tracking scripts
- Compressed code and browser caching
Built to be found
People search for "security Wirral" or "event security Chester". Now each area has its own page.
- A page for every area they cover: Wirral, Merseyside, Cheshire, Greater Manchester, Lancashire, North Wales and London
- Each area page lists local towns, services and local FAQs
- Unique titles and descriptions written for local searches
- Business, FAQ and article markup so Google understands the company
- Sitemap, page trails and internal links between services, areas and guides
Ready for AI search
More people now ask AI assistants who to call. The site gives them clear, accurate facts.
llms.txt
A plain summary for AI tools of who they are, what they do and every page on the site.
Company facts
One easy-to-quote list of key facts that ChatGPT, Gemini and Perplexity can use to describe them accurately.
Structured answers
FAQs and business data in a format AI assistants and Google's AI Overviews read directly.
Designed to turn visitors into enquiries
- "Get a quote" button in the header on every page
- Floating WhatsApp button for urgent requests
- Tap-to-call phone number
- Short quote form straight to their inbox, with spam protection
- Mobile-first layouts tested on phone, tablet and desktop
- Accessibility 100/100: readable contrast, keyboard friendly and screen-reader labelled
- Knowledge hub with expert guides, plus a careers page to recruit officers
Every site comes with a launch report
When a Northern Sites website goes live, you get a report like this one: your speed, Google and AI search setup, accessibility and design, plus clear next steps to win more work.
Questions
What did the website include?
20 pages: home, about, services, projects, careers and contact, plus 7 local area pages and 5 expert guides, with quote, call and WhatsApp buttons on every page.
Can I get a website like this?
Yes. A Local SEO website with service pages, area pages and guides starts at £1,750, and every site is built the same way. Start with a free SEO and AI check and homepage mock-up.
Do all your websites score this well?
Every site is built the same way, with no heavy page builders, optimised images and proper SEO setup, so they are designed to score highly. Scores depend on your content and photos, and I'll share yours in your launch report.