Case study · Community interest company

One West Kirby: one town, everyone in it.

A new website for West Kirby's community interest company, helping local businesses, residents and visitors discover, connect and get involved.

About One West Kirby

One West Kirby is a community interest company (CIC) that brings West Kirby's businesses, community organisations, residents and partners together. Its aim is to champion the town, strengthen connections and encourage collaboration, helping to shape a positive future for West Kirby.

As a CIC, its work is for the benefit of the community: supporting independent businesses, helping volunteer groups find people, giving residents a say and making the town easier for visitors to discover.

The new website is at the heart of its Love West Kirby visitor initiative, which will also bring a beautifully illustrated printed town map in January 2027.

272

Places on the interactive town map

14

Colour-coded categories

6

Themed ways to explore the town

6

Priorities in the 2030 Strategy

One West Kirby homepage: A thriving place, shaped by its coast and community

What One West Kirby said

★★★★★
“Northern Sites designed and built the new website for One West Kirby. From the start Adam took the time to understand what we wanted to say, and shaped it into a site that looks fresh, works beautifully and is easy for residents and visitors to use. It brings together new interactive Town Maps, our what’s on guide and showcases everything West Kirby has to offer. Adam was a true collaborator, was incredibly responsive to changes, very fast and efficient and we would recommend him to anyone that wants a site with real personality, purpose and which achieves its objectives.”
Iona Horsburgh, Co-Chair, One West Kirby (West Kirby CIC) · Google review

Built for everyone in the town

One site that works for the people who run, live in and visit West Kirby.

For local businesses

Get found, get involved

  • A listing on the interactive town map and searchable directory
  • Featured in the six Discover West Kirby themes
  • "Meet the locals" spotlights on independent businesses
  • A way to join the business network and town-wide campaigns
For residents

Know what's on, have your say

  • A weekly What's On round-up of events, markets and live music
  • News and updates on the town's 2030 Strategy
  • Every volunteer and community group in one place
  • A newsletter sign-up and a clear way to share views
For visitors

Plan a great day out

  • Six themed guides, from Sea More to Taste West Kirby
  • Visitor essentials: train and bus, car parks, toilets, EV charging and defibrillators
  • Tips like checking the tides before walking to Hilbre
  • Works beautifully on a phone, out and about

An interactive map of the whole town

Shops, cafés, parks, walks and community groups on one map, colour-coded by type.

One West Kirby interactive town map with colour-coded places and category filters
Filter by type, from cafés to community groups
One West Kirby map search and place list with visitor essentials
Search places and streets, plus visitor essentials
  • 272 places across the town centre and wider area, colour-coded into 14 categories
  • Filter to show just one type, hover for a preview and click for full details
  • Visitor essentials layer: train and bus, car parks, cycle parking, EV charging, toilets, cashpoints, the Hilbre crossing and defibrillators
  • Search by place or street name
  • Built on OpenStreetMap, ready to sit alongside the printed Love West Kirby map from January 2027

Six ways to explore West Kirby

Themed guides that send visitors beyond the waterfront to discover the whole town.

Discover West Kirby: six ways to explore, including Sea More, Taste West Kirby, Shop Independent and Art and Soul
  • Sea More: the Marine Lake, Hilbre Island, Red Rocks and watersports
  • Taste West Kirby: cafés, restaurants and pubs
  • Shop Independent: the town's independent shops
  • Art & Soul: galleries, makers and culture
  • Tides of Time: the town's heritage
  • Feel Good: health, wellbeing, parks and walks
  • Each theme has its own page with local tips, a list of places and local business spotlights

What's On and Get Involved

One West Kirby What's On page: this week's events in West Kirby
A weekly events round-up
One West Kirby Get Involved page: Your town needs you
Ways for everyone to get involved

What's On brings together exhibitions, live music, markets and community events each week, in partnership with the What's On West Kirby community page. Get Involved gives businesses, community groups, volunteers and residents a clear next step, with every local group listed so people can get in touch directly.

The CIC's aims: the 2030 Strategy

Six priorities to help make West Kirby a thriving, distinctive and welcoming coastal town.

1

A prosperous and independent town centre

A thriving high street with more independent businesses, fewer empty units and a strong year-round visitor economy.

2

A high-quality town centre and public realm

Attractive, welcoming streets and spaces, well looked after and accessible to everyone.

3

A creative, cultural and connected community

A year-round programme celebrating heritage and creativity, with a valued library and strong links to schools and groups.

4

Celebrating its coast and natural assets

A recognised outdoor destination with better access, facilities and signage, supporting health and wellbeing.

5

A safe, welcoming and inclusive town

Where residents and visitors feel safe, families are welcome and public spaces are used positively.

6

A town with a strong voice

Local views shaping decisions, through evidence-based advocacy and strong local and regional relationships.

The website sets out all six priorities, with the full strategy available to download, so everyone can see what the CIC is working towards.

Built to be found

  • Every section has its own title and description for Google, like "One West Kirby: what's on, local businesses and community in West Kirby"
  • Local business and place details written so Google and AI assistants can understand them
  • Designed for phones first, for people out and about in the town
  • Links to the CIC's Facebook and Instagram, and a newsletter sign-up
One West Kirby 2030 Strategy section with six colour-coded priorities

A website for your community group?

Town partnerships, CICs, charities and community groups do so much on tiny budgets. I build websites that bring people together and make it easy to get involved, with a special community rate.

See community websites →   Visit onewestkirby.org.uk ↗

Questions

What is One West Kirby?

One West Kirby is a community interest company that brings West Kirby's businesses, community organisations, residents and partners together to champion the town and shape a positive future for it.

What does the website include?

An interactive map of 272 places, six themed guides to exploring the town, a weekly What's On, news, the CIC's 2030 Strategy and a Get Involved section for businesses, groups, volunteers and residents.

Can you build a website like this for our town or group?

Yes. I build websites for town partnerships, CICs, charities and community groups, with a community rate. Start with a free SEO and AI check and homepage mock-up.

See what your new site could look like, free.

Get my free mock-up →